You may have the ingenious product in the world, but what’s the point if you can’t find the market for it? Without a market, a product is as good as dead. Every small business has to engage in aggressive marketing, if it aims to reach its best potential. Most naive entrepreneurs believe that marketing takes a lot of money and it is only meant of giant business organizations. NO! Do you really think Facebook and YouTube used any great marketing techniques, to make a niche in the virtual market?
It is difficult to come up with creative ideas, which is why we are here to help you. These ideas will work the best for small business firms, if they are used with a hint of intelligence. So, let’s see what you can do, to make your business grow faster.
Creative Ideas for Marketing
Small Business Marketing Ideas
Small business marketing ideas focus on tapping the local market, before we take a long leap. Small businesses like catering firms, wedding planning firm, a designer boutique, restaurants and basically the ones that operate at small levels, find hard to bring on some attention.
First to hook on to social networking site, it’s free and it works wonders. Make a page for yourself on the most popular social networking site, send out invites, add all your friends and keep updating your status messages in tandem with the events at your firm. This attracts a lot of attention. Next idea is, to get press releases published in the local newspaper. This will probably cost you a free lunch or dinner for the journalist, a little goodwill and the best foot forward. It’s all worth the effort! Give away awards such as, customer of the month, and advertise this in various places. Make a blog and update it every week, join the clubs in the city.
Real Estate Marketing Ideas
Once again Internet marketing comes to the rescue of your abandoned real estate business. Real estate marketing ideas have to look reliable and trustworthy. Classified advertisements, catalogs, flyers, special reports, E-newsletters, E-books, Internet marketing, radio ads, yellow pages, press releases, sponsor an advertisement, podcasts, business cards and public relations are some of the real estate marketing ideas. Creating t-shirts, pens, calendars, organizers and other stationery items for your employees and valuable customers works very well too. Sending seasonal greeting cards and sending wishes on birthdays and anniversaries are also some PR ideas, which can win you markets. Creative marketing ideas for real estate, should be implemented with tenacity, since it takes a while for people to notice such a business.
Apartment Marketing Ideas
As a novice builder you may be looking for apartment marketing ideas to get some lucrative business, this season. Thus, gaining an insight into real estate marketing, is the need of the hour.
You can promote your projects through the print media, radio advertisements, banners and huge balloons. If you are looking out for tenants for your apartment, then getting in touch with the local coffee shops, shopping centers, colleges, recreation centers, parks and putting up your advertisement there can get you some great offers. Creating an interactive website, making unique offers, highlighting the USPs, giving the prospective customers a look around the place and promoting your apartment through reputed real estate agents are some more creative ideas for marketing your apartments.