The creative mind doesn’t fit inside a box. It isn’t black and white. It doesn’t follow a pattern and it isn’t ruled by mathematical formulas. The creative mind is fluid, constantly changing and finding inspiration in its surroundings. A creative entrepreneur must find a balance between the need for structure, and the need to be free to express their creativity. This is the creative’s challenge.
It takes a lot of effort to get a business started. Apart from deciding what type of business to register, determining where to invest your dollars, and coming up with a business plan, you still have to somehow find time to work on creative projects and meet deadlines. It also takes time to build a client base and obtain a steady flow of income. Many times an entrepreneur just starting out will take any project they can just to get started.
It is due to this reason, we sometimes accept projects simply because we need to make a living, but this doesn’t necessarily mean that we have an interest in the subject matter. This
You may have the ingenious product in the world, but what’s the point if you can’t find the market for it? Without a market, a product is as good as dead. Every small business has to engage in aggressive marketing, if it aims to reach its best potential. Most naive entrepreneurs believe that marketing takes a lot of money and it is only meant of giant business organizations. NO! Do you really think Facebook and YouTube used any great marketing techniques, to make a niche in the virtual market?
It is difficult to come up with creative ideas, which is why we are here to help you. These ideas will work the best for small business firms, if they are used with a hint of intelligence. So, let’s see what you can do, to make your business grow faster.
Creative Ideas for Marketing
Small Business Marketing Ideas
Small business marketing ideas focus on tapping the local market, before we take a long leap. Small businesses like catering firms, wedding planning firm, a designer boutique, restaurants and basically
We’ve got a gang of clueless bozos steering our ship of state right over a cliff, we’ve got corporate gangsters stealing us blind, and we can’t even clean up after a hurricane much less build a hybrid car. But instead of getting mad, everyone sits around and nods their heads when the politicians say, “Stay the course.” Stay the course? You’ve got to be kidding. This is America, not the damned Titanic. – Lee Iacocca, a Popular American Businessman.
A probably angry Lee Iacocca was indicating that finance is something that has to be preplanned, planned, re-planned and even post-planned. Financial planning in itself does not involve just setting budgets, wage rates, or deadlines. It is all about getting to know realistic work schedule, the manner in which they can be executed, back up plans that can be used, and the least cost with the help of which the entire project can be executed. So in general, these aspects and growth forecasting, both involve the answers to the four important questions: why, when, where, and how (answers have to be
As the world reels under the pressure of several health problems, it is time that healthcare businesses create some serious awareness. If fast food restaurants can lure hordes of customers to their doorsteps, and mess with their health, then effective marketing tips will surely make a positive impact on the healthcare business too.
The point to note is that healthcare businesses need to target the right kind of people with appropriate advertising. For instance, targeting women, who play a major role in running households, will change the dynamics of the healthcare business. Making these women rightfully aware of their aging bodies, prone to possible health hazards, and making healthcare accessible to them is the exact way of tapping into a potential market that is both deprived of and ignorant of healthcare benefits. Likewise, here are some more tips that will prove beneficial for those looking to grow in the healthcare sector.
Essentials of Healthcare Marketing
Organize Healthcare Drives
Campaigning is an effective way to make yourself known to those who matter to you. As an organization or an agency engaged in the healthcare business, you first need to reach out to people to let them know that they can avail your services. Blood testing
Well, living in today is alright but we also have to think about tomorrow and hence, it is important to plan for the future. Since there is apparently only one thing that seems to control the world, that is money, one has to plan his or her finances wisely to have a secure future after retirement. Though, everything that one needs to ‘live’ cannot be bought with money, certain things that one needs to ‘survive’ have to be bought in exchange for money. So, one has to carry out meticulous financial planning for the future. If you are also of the same opinion, then you must read this article further.
Financial Planning for the Future
Well, there are many things one needs to consider while planning for the future in terms of finances. Given below are some of the factors you need to look into:
Current Economic Status: You must analyze your current economic status including your annual income. It will give you a direction towards financial planning for the future.
Expenses: You must also consider the expenses you make on a yearly basis. It is suggested to make a list of your ‘needs’ and ‘wants’ and determine how you decide your priorities and
There are various opportunities on the Internet to make decent money, but owing to immense competition, it is not an easy task, so to speak. Remember, there are opportunities, but entering the market at the right time is important for anyone to succeed. Any domain or specific market idea, once captured on the Internet, can be used to one’s advantage to build revenue.
While it is understandable that Facebook is the God of social networking, opportunities in this world are inexhaustible. Some say social networking websites will saturate within a few years, which right now seems a distant possibility. So, can anyone try to make something better than Facebook? Well, possibly, it may come within a few months or years. If not Facebook, ideas revolving around the same concept can be molded and made better to attract users.
Google Adword and Google AdSense, the concepts of search engine giant Google, are no less remarkable business tools than social networking websites. By understanding effective ways of monetizing money through advertising online, one can make very good income. There are numerous tips and tricks to make money by using Google AdSense. By letting firms advertise on your website or blogs,
You must have noticed the number of Internet cafés that are in and around your locality. Like telephone kiosks and beauty salons, the web business also seems to be flourishing. At every other corner of your city, you would find an Internet café. These can be shabby, snazzy, cozy, or private but they do make sure that the world is connected. You pay them and they let you surf the web from their computers. This is the basic outline of what this business is based on. Here are some tips to start this easy and interesting business.
The first step towards setting up a business is planning it thoroughly with all the details in mind like the location, finances, services you want to offer, and the reason that people would come to your cyber café. You also have to understand the profit that you can make, and the profit that you want to make. This is time to organize your thoughts. One thing that you should remember while planning is to have realistic goals and targets.
2. Checking the Viability of the Plan
Planning is just the beginning, the plans that you make should be put down on paper, and then you
If your business provides products or services to specific audiences or locations, you can improve your sales and business growth by studying how to use Internet marketing to reach those people who will be most interested in what you have to offer. Strategies for Internet marketing to a local audience are slightly different from the methods used for national or global marketing, but they are quite simple to implement and maintain.
To rank high in local Internet searches of engines such as Yahoo, Google, and Bing, your website should use keywords and phrases that are local in nature such as the city your business is located in, nearby communities, neighborhood street names, and local landmarks. Even including your zip code can be important for boosting your search engine rankings.
Internet yellow pages providers including Yellowpages, Yelp, and Superpages contain both paid and free listings, which use your IP address as proof of your location. Register your business name with each of the free directories to give them a try. After a few months, you can then decide whether or not you want to pay to be included in a directory listing. Most industries have trade-specific directories, many of which are free. Do
Marketing experts opine that for a company to not only survive but also to beat the competition, it’s necessary to find out about new channels of communication. In this fast life, where people have no time to remember advertisements, new forms of communication have to be chosen where the message has to be conveyed to the consumer in such a way that the retention rate should be high. This in turn challenges the marketers to explore new channels. Recently, product placement has come into picture, which has attracted marketers to place their ads in mass media. This move when well presented has changed the perception of the customers. The most popular movies help people in associating with the particular brands and enhance the revenues of the company. Like in the movie Extra Terrestrial where the alien followed Hershey’s Reese Pieces to his new home. The movie made the Reese brand so popular that sales increased by 80%.
Finding the Right Place
After this successful stint, many movies got companies to sponsor their promotional events. Like in many James Bond movies, heavy advertisement of Omega watches was carried out. Similarly in Mission Impossible, promotion of Apple Macs was shown in the movie
“Viral marketing” may sound strange to those who have never encountered the term. It may strike you as to how a term like viral could be incorporated into the marketing industry terminology? Well, your doubts may hold the reigns of validity. It certainly delivers a deceitful connotation to those who don’t gather the slightest idea of the concept. Ironically, this is one concept that also grabs eyeballs in creating self-awareness. Viral marketing matches up to define itself as a thoughtful marketing strategy that concentrates on spreading awareness about a particular product; thereby, also maintains the word-of-mouth ideology. It is the marketing industry that systematically uses the terminology to elicit interest in the masses through the Internet. The communication process is such that the most important information which may attract the attention and interest of the consumer is put forth, or is circulated through the word-of-mouth technique.
The communication process may be termed as ‘viral fire’. I say this, as I believe that to a certain extent, viral marketing works on the principle of how a virus is communicable in nature. It is through the virus spreading that many people may endure common colds, or fevers; in the same manner, it is
Real estate is one of the booming sectors and everyone wants to make a mark here. There is a lot of competition and only those with vision, passion, and the ability to work hard can achieve this success. In this field, one of the most important things a businessman should be aware of is a business plan. It basically includes creating a written outline that evaluates the economic viability of your business venture based on real estate investment. It helps you define your objectives, i.e., what you want to achieve from this particular venture. It also helps you to focus on your goals, aims, and targets.
A carefully designed plan can also help you attract more lenders, investors, and banks. It makes you look neat, professional, and reliable, which is very important for the investors so that they can trust you and believe in your abilities. It also helps you to find out probable weaknesses and shortcomings in your plan that you can improve. Mentioned below is a template for it that would help you to create one on your own.
In this section, you are supposed to write the long-term vision and mission of your venture. Here, you
Good ideas may surface from the farthest reaches of the organization. Thus, the challenge for top executives is to stimulate experiments across the entire organization, select the most promising of the lot, and disseminate them quickly and appropriately throughout the business.
We are living in a time when information and technology has given rise to abundance, so the competition in supply market is growing at a steady pace. Good ideas, in times like these, need to be nurtured and applied as efficiently and effectively as possible, in order to reap economic benefits.
Early research on innovation tended to address the organization’s ability to respond and adapt to external and/or internal changes (Burns and Stalker) (Hull and Hage). Subsequent work on innovation stressed more on proactive innovation and distinguished between the types of innovation. There are three types of innovation (process, product/service, and strategy), each of which can vary from incremental to radical and from sustaining to discontinuous.
Emphasis was on the organization’s ability to promote both process and product innovation, regardless of an immediate need for change (Kanter).
Innovation vs. Invention
Joseph Schumpeter defines innovation as the combination and creative application of existing and new knowledge of elements to improve existing and/or develop